Social media

From Consultancy to Full Account Management

Your business approach to social media should be doing more than a tick box exercise or posting because you ‘need to be on a platform’...it should be building your business.

Whether you’re looking for consultancy or full account management, solutions offered by J&G3 Ltd. are never one-size-fits-all. 

We firmly believe that social media is not about selling.  It’s about sparking two-way conversations and dialogue, encouraging engagement, creating genuine connections, and posts being useful enough that people want to share.

Whether you’re a small business, a growing company hungry for more, or a global giant leading the world’s conversations, you deserve a cohesive strategy and content that gets noticed and gets results: and by results, we mean content that consistently drives people to engage, share, click and convert.

With J&G3 Ltd., you’ll get the answers to all of your questions (and much, much more!) with strategic advice you can trust to help you take control of your social media, and to help you and your team approach digital marketing overall with renewed confidence. 

J&G3 Ltd.’s approach

Our approach starts with a digital marketing strategy that aligns and integrates with your business plan. We usually create one for you, or refresh your existing strategy.  (Being completely honest, we prefer to create our own bespoke strategy for your business - with you involved every step of the way.)

So, with all things social: we always start with strategy.

We’ll help map your goals and fully understand where your business is in the wider social media landscape, pinpoint where your customers are, as well as what your competitors are up to, and where you can reasonably expect it to grow.  You’ll walk away with unlimited content ideas, messaging that resonates, and outcomes that you can test and measure over time.

Want to reach the right audience on LinkedIn, Facebook, Instagram, Bluesky, Reddit, YouTube, or Vimeo?

We scale the team at J&G3 depending on your account needs, but whether you want consultancy or full account management, you’ll always work directly with the Director, Jennifer Payne. Our extended team is made up of social media specialists we’ve worked with in various capacities, and often managed for years - and who have never once let us down. 

No hand-offs, no confusion - just clear communication and experienced guidance every step of the way. to roll out your new social media strategy, enhance engagement, stay on top of trends, and manage your accounts with precision and tracked results.

Let’s talk about how we can grow your online presence - simply get in touch to set up a 30-minute, no obligation conversation with our CEO, Jennifer Payne.

What You’ll Get

Social Media Strategy

No more random posts. You’ll get an audit of your position through social listening, and a social media strategy that defines your ideal target customers and overall audience, builds and strengthens your brand’s story, and grows genuine followers who care about engaging with your products or services.

Content Calendar

You’ll understand what to post, how often to post, when to post, how to stay organised and consistent - all by using a shared content calendar that organises your business, your verticals, your products and services, and your wider business landscape of events and news. What’s urgent will no longer drown out what’s important - it’ll all be mapped out for you and your team.

Content Creation & Reusable Creative Templates

Need eye-catching visuals, reels, a live show, a podcast, blog content, or a refreshed look and feel on your socials? Let our team take on making creative assets that reflect who you are and what your brand stands for - and make your customers stop scrolling to engage. Messaging, captions, imagery, hashtags, and scheduling - everything related to content creation will be handled by our team, so you can focus on running your business. (You can have as much input and control as you wish, of course!) And, you’ll get to keep the templates we build so you can reuse those assets again and again, long into the future.

Posting & Community Management

Our team will act as an extension of your business to monitor your social media channels in real-time by reacting and replying to comments, questions, reviews, and more on your behalf, with expertise you can trust. We will even join groups, follow pages and accounts from your business accounts, and share relevant posts from other expert sources, like news outlets, community conversations, and thought leaders (depending on your strategy!) to encourage even more two-way conversations. If things ever go negative, we’ll advise on how to handle it, and craft bespoke solutions and messaging to minimise the risk and impact on your overall brand.

Paid Social Ads

You may as well face it head on: no business is getting very far with an ‘organic only’ approach to free social media these days. Say goodbye to boosted posts - we’ll build out a data-centric approach to paid advertising to help you target the customers and audiences most likely to engage and convert, and retarget them over time. You’ll also understand your ROAS (Return on Ad Spend) and how much revenue your business earns for every penny spent on advertising, showing exactly how effectively your ads generate profit.

Analytics & Reporting

Data doesn’t have to be scary. And, it’s not going to be good because we say it is: you’ll understand what good looks like for your industry, measured against independent benchmarks. That way, you’ll know what’s working best for you - with clear monthly reports that track and show your growth, engagement, reach and views. And our team will incorporate that foundation of data into future content, ensuring you’re getting data to work for you through best practice at all times.